Pencil plans and prices on the official page
| Plan | Monthly billing | Yearly billing (per month) | Generations | Workspaces |
|---|---|---|---|---|
| Core | 14 USD | 11 USD (132 USD a year) | 50 a month | 1 |
| Growth | 55 USD | 44 USD (528 USD a year) | 250 a month | Unlimited |
| Pro | Custom | Custom | Unlimited, committed consumption pricing | Unlimited users, brands and markets |
Figures were read from trypencil.com/pricing in October 2026. Plans change, so check the page before you pay. Core adds chat support. Growth adds direct access to the product team and roadmap access. Pro adds a dedicated customer success contact, role and entity access controls, a no-train clause, data ringfencing and AI governance controls.
What counts as a generation
A generation is one unit of AI output, whether text, an image, a video or an ad creative. The pricing page says unused generations do not roll over on the self serve plans. Resizing counts too: the AI Auto Resize feature uses 1 generation per new format. That matters for ads, because one concept normally ships in at least three shapes, 9:16 for Reels, TikTok and Shorts, 4:5 for feeds and 16:9 for in-stream.
A rough planning example, with the caveat that the real number varies by model and format. If a single video ad concept takes a handful of generations to draft and each resize costs one more, Core's 50 generations covers roughly a few concepts a month. Growth's 250 covers a few dozen. That is a fair amount for a small store testing creative, and thin for an agency running five brands. Always run your own first week as a test and count what you actually burn.
Cost per ad at each tier
Because the page does not publish generations per ad, any cost per ad figure is an estimate. The useful way to compare is cost per generation, then multiply by how many generations your workflow needs.
| Plan | Price per generation, monthly billing | Price per generation, yearly billing |
|---|---|---|
| Core | 0.28 USD (14 divided by 50) | 0.22 USD (11 divided by 50) |
| Growth | 0.22 USD (55 divided by 250) | 0.18 USD (44 divided by 250) |
If one finished, resized video ad took 10 generations, Growth on yearly billing would cost about 1.76 USD per ad and Core on monthly billing about 2.80 USD. If it took 40, those numbers become 7.04 and 11.20 USD. Neither is expensive next to a freelance editor. The risk is not the unit price, it is running out in the middle of the month with no way to roll over what you did not use.
Trial and refunds
Pencil offers a guided experience that produces six ads, and full access needs a paid plan. We could not find a published refund policy on the pricing page, so ask support before you commit to a yearly plan, which is billed up front.
How this compares with AdClip
Pencil is a platform that generates ads, scores them and launches them on Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn. AdClip does the production step only: you paste a product or collection link and it writes hooks and 15, 30 or 45 second scripts, then renders video and static ads from your own photos and clips. The difference shows up in how limits are stated.
| Pencil | AdClip | |
|---|---|---|
| Unit of cost | Generations, with resizes counted separately | Video ads, static ads and generations per month, stated up front |
| Entry plan | Core, 14 USD a month, 50 generations | Starter, 49 USD a month or 24 USD a month billed yearly, 30 video ads and 100 static ads |
| Mid plan | Growth, 55 USD a month, 250 generations | Growth, 149 USD a month, 90 video ads and 400 static ads |
| Launch and tracking | Built in | No, you export and upload to Ads Manager |
| Trial | Six ads, guided | One time demo on your own link, no card |
Pencil wins on price at the bottom end and on launching and scoring ads inside one product. AdClip wins when you want to know before paying that a month gives you 30 finished video ads, and when your team already manages campaigns in Ads Manager. The full side by side is on the Pencil AI alternative page, and our own limits are on the pricing page.
Which plan fits which buyer
- **A solo store owner testing a few concepts a month:** Core on monthly billing is a low commitment way to try it. Count your generations in week one.
- **A brand running steady creative tests across channels:** Growth on yearly billing has the lowest unit price, and unlimited workspaces help if you manage more than one store.
- **An enterprise with legal and data requirements:** Pro, because the no-train clause, role controls and governance are only listed there.
- **A Shopify or app team that wants a fixed number of finished video ads from product links:** a generator built for that job, such as AdClip for Shopify stores, is closer to the work. Other credit based tools are priced out in our Predis AI pricing and Creatify pricing breakdowns.
Before you write a single hook, it helps to see what your competitors already run. Some teams start by using an ad spy tool that pulls competitor ads from Meta, Google and TikTok and then brief the creative from what holds up.
Pencil AI pricing questions
How much does Pencil AI cost
Pencil lists Core at 14 USD a month (11 USD billed yearly) with 50 generations and Growth at 55 USD a month (44 USD billed yearly) with 250 generations. Pro is custom priced with unlimited generations. Yearly billing saves 20 percent on Growth.
Is Pencil AI free
No. Pencil offers a guided experience that produces six ads, but full access needs a paid plan. There is no free plan on the pricing page.
What is a generation on Pencil
A generation is one unit of AI output such as text, an image, a video or an ad creative. Unused generations do not roll over on Core and Growth, and each AI resize into a new format uses one generation.
Does Pencil launch ads for you
Yes. Pencil connects to Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn, so you can generate, score and launch from one place. That is part of what the price pays for.
What is a cheaper alternative to Pencil for video ads
For product based video ads with fixed limits, AdClip Starter costs 24 USD a month billed yearly, or 49 USD month to month, and includes 30 video ads up to 45 seconds and 100 static ads. It does not launch ads for you.
Related pages
- Pencil AI alternative for a full side by side with AdClip.
- Creatopy pricing for the per seat design platform.
- AdCreative.ai pricing for a credit based static ad tool.