What Amazon asks for in a Sponsored Brands video
These figures come from Amazon's own Sponsored Brands video specs, read on 13 November 2026. Amazon changes them, so check the page before you render.
| Item | Requirement |
|---|---|
| Length | 6 to 45 seconds, 20 seconds or less highly recommended |
| Aspect ratio | 16:9, square pixels |
| Resolution | 1280x720, 1920x1080 or 3840x2160 |
| File | MP4 or MOV, 500 MB or less |
| Codec | H.264 or H.265, 23.976 to 30 fps, progressive |
| Audio | AAC, MP3 or PCM, 96 kbps or more, stereo or mono |
| Sound | Starts muted, shoppers use the toggle |
| Language | Must match the marketplace |
Two details change how you produce the video. The first is that it starts without sound, so the message has to work with captions alone. The second is that the lower right corner is covered by the mute toggle, so keep text and logos away from it. Also avoid black, color or blurred bars around the picture.
What you pay Amazon to run it
Amazon's advertising guides list Sponsored Brands video as billed per click or per thousand viewable impressions, set by auction, and say Sponsored Brands has no minimum spend. We found no official minimum bid for the format, and third party guides quote anything from about 1 to 2 USD per click depending on category, which is anecdotal. So the useful number is not a price list. It is your own cost per click divided by your conversion rate, compared with your margin. A video that lifts conversion by even a little pays for production quickly when a click costs a dollar or more.
Three ways to produce the video
| Route | What you pay | Cost for 10 products | Main limit |
|---|---|---|---|
| Freelancer or agency | A fee per finished video, say F | 10 x F | Days of waiting and a new fee for every revision or variant |
| Credit based AI video tools | Credits per generated clip | Depends on clip length, plans from about 10 to 55 USD a month | Credits expire, and avatar style clips rarely show a physical product well |
| AdClip | Fixed monthly count of video ads | Starter 24 to 49 USD a month for 30 video ads | Output depends on the product photos and clips you supply |
Credit prices for the other tools are in AI video ads cost per video.
Worked example with 10 products and 3 variants each
Assume F = 100 USD per short product video, quoted by a freelancer. This is an example input, replace it with your quote.
- **Freelancer, one version per product:** 10 x 100 = 1,000 USD. Three variants each would be 3,000 USD.
- **AdClip Starter:** 10 products x 3 variants = 30 video ads, exactly the monthly limit. That is 49 USD on monthly billing or 24 USD billed yearly, about 2.40 to 4.90 USD per product.
- **What it does not replace:** a hands on demonstration, such as a person using the product. If the listing needs that, film it once and let the tool cut the variants. See the UGC ads cost comparison.
With these inputs, production costs are a few percent of the freelancer route. Your media spend stays the same either way, so the saving goes straight to margin or to testing more products.
A checklist before you upload
1. Keep the video at 20 seconds or less, with the product visible in the first two seconds.
2. Put the claim in on screen text, since the video starts muted.
3. Keep the lower right corner clear.
4. Match the language to the marketplace you advertise in.
5. Check that claims and comparisons follow Amazon's creative acceptance policies, or the ad is rejected.
6. Keep a plain 16:9 master and cut vertical versions for Meta and TikTok from the same script.
Sellers who rehearse a voiceover out loud before recording often find that a conversational AI app, for example Darlings, is a low pressure way to practice the delivery.
Making the videos with AdClip
Paste a product page link or upload your photos, choose the hooks and export 16:9 MP4 files plus vertical cuts. The Amazon product video ad maker page shows the workflow and the plan limits. AdClip does not upload to Amazon, you add the files in Amazon Ads yourself.
Sponsored Brands video cost questions
How much does a Sponsored Brands video ad cost
Amazon sells it by auction, per click or per thousand viewable impressions, with no minimum spend, so there is no fixed price. Production is separate. A freelancer fee per video, or 24 to 49 USD a month for 30 videos on AdClip Starter, sets that part.
What is the length of an Amazon Sponsored Brands video
Amazon allows 6 to 45 seconds and recommends 20 seconds or less. The file must be 16:9, MP4 or MOV, at 1280x720, 1920x1080 or 3840x2160, up to 500 MB.
Do Sponsored Brands videos play with sound
No. They start muted and shoppers turn sound on with a toggle. Put the message in captions and on screen text, and keep the lower right corner clear for the toggle.
Can I use the same video on Meta and TikTok
Not the same file. Sponsored Brands needs 16:9, while Meta Reels and TikTok work best at 9:16. Use one script and export both sizes from it.
Is there a minimum budget for Sponsored Brands video
Amazon states Sponsored Brands has no minimum spend requirement. Daily budgets and bids are still set in your campaign, so check the Amazon Ads console for current limits.
Related pages
- Amazon product video ad maker to produce the files.
- Dropshipping video ad maker for stores that test many products.
- Product video ad examples for structure ideas.
- Ad sizes for Meta, TikTok, YouTube and Google for every other placement.
- Pricing for the full plan limits.